Prompts
Prompts are the questions you want your brand to be found for in AI search. They mirror how real people ask AI assistants about products, services, and problems in your space. Everything Asky measures, from visibility to citations to sentiment, comes from the prompts you track here.
Accessing Prompts
Go to AI Search → Prompts in the sidebar.
How Prompts Are Organized
Prompts are grouped under topics and sub-topics, the areas you want to be known for. This keeps your tracking tidy and lets you compare performance by theme. Each prompt can also carry:
- Locations so you track how answers differ by country or region
- Funnel stage (top, middle, or bottom) to label the buyer intent behind the question
- Tags so you can group and filter prompts your own way
Use the shortest natural phrasing of a question, the way someone would actually ask an AI assistant. A good starting point is to take a query from Google Search Console and rephrase it as a question.
Adding Prompts
Use Add Prompts to grow your tracked set in whichever way is fastest:
| Option | Best For |
|---|---|
| Single Prompt | Adding one specific question |
| Suggest Prompts | Letting Asky propose prompts based on a topic, then accepting the ones you like |
| Bulk Upload | Importing many prompts at once from a spreadsheet |
When you create a prompt, choose its topic and the locations you want to track it in.
Reading Prompt Performance
Each prompt shows its key metrics for the current filters and date range:
- Visibility - how often your brand appears in answers to this prompt
- Citation Rate - how often answers to this prompt link to your site
- Ranking - your typical position when your brand is named (lower is better)
- Volume - the real search demand behind this prompt’s keywords, shown as a tier from Niche to Very high
Topic and sub-topic rows show averages, so you can spot which themes are working and which need attention.
Volume
Volume shows how much real search demand sits behind each prompt’s keywords, so you can prioritize the questions your audience is actually asking. It is graded into tiers, from Niche through Low, Medium, and High to Very high, and it is grounded in real search data rather than guesswork.
Use it to decide where to focus:
- Niche prompts have specialized, low-competition demand. They are often the easiest place to win visibility and own the answer early.
- High and Very high prompts reach a larger audience and carry more competition, so they are higher value but harder to win.
Topic and sub-topic rows roll their prompts up into a combined demand tier, so you can see which themes carry the most search demand at a glance.
Volume is a signal for prioritizing which questions to pursue, not a precise traffic forecast. Pair it with Visibility and Citation Rate to find high-demand questions where you are not yet showing up.
Organizing at Scale
Turn on Bulk Edit to select multiple prompts and move them between topics, change their locations, set a funnel stage, or apply tags in one action. You can also export your prompts to a spreadsheet from the toolbar.
Arranging Topics and Sub-Topics
By default, topics, sub-topics, and prompts are ordered by their metrics, and clicking a column header re-sorts everything by that number. When you would rather keep a fixed order of your own, you can arrange topics and sub-topics by hand.
A drag handle sits on the left of each topic and sub-topic row. Drag it to move a row into place. You can do this in two spots:
- Manage Topics, where your topics and sub-topics are listed on their own, away from the prompts
- The prompts table with Bulk Edit turned on, as long as no search or filter is narrowing the list
Once you set a manual order, it stays put. Sorting by a column no longer rearranges that level. It only sorts the levels beneath it and the prompts inside. So after you arrange your topics, clicking Visibility still sorts the sub-topics and prompts within each topic, but the topics themselves stay where you put them. Arrange the sub-topics under a topic and those lock in the same way. Prompts always follow the column you sort on.
Your arrangement is saved for the whole brand, so everyone working on it sees the same order.
A Custom order label appears at the top of the table whenever a manual arrangement is active. Select it, or open Manage Topics and choose Reset ordering, to clear the arrangement and return everything to automatic, metric-based sorting.
How Often Prompts Run
Asky runs your prompts automatically on a regular schedule and records every answer. Each prompt counts toward your plan’s active-prompt limit once per location it tracks, so a prompt set to three countries uses three of your active prompts.
Next Steps
- See the answers your prompts produce in Responses
- Track who gets cited in Citations
- Benchmark against rivals in Brand Profile