Opportunities
Opportunities turn everything Asky measures into a prioritized to-do list. Instead of staring at dashboards, you get specific, ranked actions that improve how often search and AI answers mention and cite your brand.
Accessing Opportunities
Go to Opportunities in the sidebar.
The Opportunities Hub
The hub has three parts:
| Part | What It Shows |
|---|---|
| Start here | The highest impact work Asky found, ranked across every opportunity type, so the top of the list is where your team’s hours are worth the most. Click View all for the complete ranked list |
| Topics | Your visibility on every topic you track and the gap to the competitor ahead. Sort by opportunity to see where a week of work moves the most |
| Plan | Everything your team decided to act on. Click View plan to open it. See Plan |
One Ranked List
Every opportunity sits in the same ranked list, whatever kind of action it calls for:
| Type | What It Surfaces |
|---|---|
| Content | Topics where AI answers cite competitors and you have no page to cite, surfaced as Citation Gaps |
| Refresh | Pages you already own that have gone stale or are losing the citations and search traffic they used to earn |
| Site fix | Technical problems that stop search engines and AI from reading and citing your pages. See Technical |
| Roundup | Roundups: best-of and comparison pages AI already cites, where competitors appear and you do not |
| Platform | Directories and publications AI leans on for your category |
| Discussion | Reddit threads and LinkedIn posts where buyers ask for recommendations. See Discussions |
| Cited Socials | Threads and posts AI answers quote. See Recently Cited |
| Alignment | Places where AI describes your brand in ways that do not match your positioning. See Brand Alignment |
How These Lists Work
A few things are true across every opportunity list, so each page below can focus on what makes it distinct:
- Priority scoring ranks each item so you can focus on the biggest wins first
- Filters let you focus by topic, sub-topic, and priority
- A recent rolling window keeps the time-sensitive lists (discussions and outreach) current
- Track sends any item to your Plan, and content opportunities can also start a content workflow directly
Not sure where to start? Work down Start here: it is the short list of what moves your visibility most this week.
Next Steps
- Manage what you are working on in the Plan
- Start with the highest-value content gaps in Citation Gaps
- Fix the technical basics in Technical
- Join the conversations in your market in Discussions
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