Opportunities

Opportunities turn everything Asky measures into a prioritized to-do list. Instead of staring at dashboards, you get specific, ranked actions that improve how often AI search engines mention and cite your brand.

Accessing Opportunities

Go to Opportunities in the sidebar.

The Four Families

Opportunities are grouped by the kind of action they call for:

Group	What It Surfaces
Content	Topics and queries where better content would win you visibility, surfaced as Citation Gaps
Third Party	Roundups: articles that list your competitors but not you, ideal for outreach
Engagement	Live social conversations to join: Recently Cited, Discovery Feed, and Losing Discussions
Technical	Site Issues: technical problems that stop AI search engines from reading and citing your pages

How These Lists Work

A few things are true across every opportunity list, so each page below can focus on what makes it distinct:

Priority scoring ranks each item so you can focus on the biggest wins first
Filters let you focus by topic, sub-topic, and priority
A recent rolling window keeps the time-sensitive lists (engagement and outreach) current
Track sends any item to your Task Tracker, and content opportunities can also start a content workflow directly

Not sure where to start? Citation Gaps surface the contested, high-value topics where you most want to be cited.

Next Steps

Manage what you are working on in Task Tracker
Start with the highest-value content gaps in Citation Gaps
Fix the technical basics in Site Issues