Page title under 30 characters
What it is
The page title, the text in the <title> element, is shorter than 30 characters. Titles such as “Home”, “Blog” or “Pricing” say what kind of page it is but not what it offers or for whom, and they look alike from one site to the next.
Why it matters
Google advises against vague titles such as “Home” or “Profile”, and may build its title link from other text on the page when the title says too little. In a list of results, a title that names the topic and the audience gives searchers a reason to pick yours. The words are also a cue for AI assistants deciding what the page covers, so a bare label is likely to tell them less than a descriptive name. A short title is fine when it already names the page precisely.
How Asky checks it
Asky reads the first <title> inside the <head> of the page’s raw HTML (a title set by JavaScript is not seen), trims whitespace at both ends and counts the characters. A title of 1 to 29 characters is reported; 30 or more passes. Thirty is a rule of thumb for a title with room to describe the page, not a minimum any search engine sets. Characters are counted as code units, so an emoji can count as two. An empty or missing title is reported as page title missing or empty instead.
Reported as an opportunity with low severity.
How to fix it
- Add what the page is about and what it offers: the topic, the product category, the audience or the place you serve.
- Put those words first and your brand last, after a separator, if there is room.
- Keep the result at 60 characters or fewer. Longer titles are reported as over 60 characters.
- Word it differently from the page’s H1: a title that matches the H1, ignoring case, is reported as same as H1.
- In most CMSs, change the SEO title field of the page rather than the page name, which may also feed the heading and the URL.
- To leave it as it is: if the short title already names the page exactly, such as your brand name on the homepage or a well-known product name, mark the issue resolved.
Example
The pricing page https://example.com/pricing, whose H1 is “Pricing that fits your team”, had a one-word title:
<!-- Before: 7 characters -->
<title>Pricing</title>
<!-- After: 49 characters -->
<title>Pricing Plans for Teams and Agencies | Example Co</title>