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Overview

Asky is an AI-native SEO and GEO platform that closes the loop from measurement to prioritized action and execution.

As AI assistants increasingly replace traditional search as the starting point for discovery, brands need to appear accurately, prominently, and positively when AI search engines recommend products, services, and solutions. Asky measures how you show up in search and AI answers, ranks the actions most likely to improve that, and helps you carry them out.

What Is GEO?

Traditional SEO focuses on ranking websites in search engine results.

Generative Engine Optimization (GEO) focuses on getting your brand to appear within AI-generated answers. You may also see it called Answer Engine Optimization (AEO). Asky treats SEO and GEO as two sides of the same job.

When users ask AI search engines questions such as:

  • “What’s the best project management tool?”
  • “Compare CRM platforms for startups.”
  • “Which HR software is best for growing companies?”

Whether your brand appears, and how it is described, directly shapes discoverability, credibility, and purchasing decisions. Increasingly, people trust the AI’s answer instead of clicking through ten links, which makes being named in that answer as important as ranking on Google.

SEO & GEO, in One System

Search now happens in two places: the classic results page and the generated answer. SEO optimizes pages for rankings, and GEO works to make your brand part of the answer itself. Asky combines both in one system: Google Search Console, Google Analytics and Bing data, technical audits and AI visibility sit side by side, so every recommendation is based on the full picture.

Traditional SEO

Link-based discovery


Rank for keywords
Optimize meta tags
Build backlinks
Track SERP positions
Focus on Google

GEO

Answer-based discovery


Appear in AI responses
Optimize for citations
Track AI mention frequency
Focus on ChatGPT, Claude, Perplexity, Google AI

Instead of asking “Where does my page rank?”, companies now ask “Does the AI mention my brand when users ask relevant questions?”

How Asky Helps

Asky works in a loop of three steps:

  • Measure your visibility in search and AI answers: where AI search engines mention and cite your brand, how you compare to competitors, and how your pages perform in Search Console, Google Analytics and Bing
  • Prioritize the next action: Asky ranks content, refresh, technical and discussion opportunities in one list, so the top of the list is where your time is worth the most
  • Execute the work: generate new articles, refresh existing pages, fix technical issues and keep AI’s description of your brand accurate

Each change feeds back into what Asky measures, so the loop starts again with better data.

Core Capabilities

AI Search Monitoring

Track when and how AI search engines mention your brand:

  • Multi-platform tracking across ChatGPT, Claude, Perplexity, Google AI Overviews, Grok, Deepseek and all other major AI search engines
  • Real responses captured the way real users see them
  • Citation tracking to understand which sources AI relies on
  • Sentiment analysis to gauge how favorably you are described

Competitive Intelligence

Understand your position relative to competitors with share-of-voice comparisons, rankings, and automatic suggestions of new competitors to track.

Crawler Tracking

See when AI search engines access your website, including live retrieval when ChatGPT or Perplexity fetch your content to answer a question.

Content and Opportunities

Turn data into action with prioritized opportunities, then generate content engineered to be cited and publish it to Webflow, WordPress or Sanity on Scale and above. Updates are precise: on an Elementor page, for example, Asky changes only the widgets you approved and leaves the rest of the design untouched. See Elementor pages.

Brand Alignment

See how AI describes your brand and where its claims drift from your messaging, then correct the record.

Knowledge Base

Manage your brand profile, your own reference material, and the keywords you want to be known for.

Next Steps

Ready to get started? Follow the Quickstart to set up your first brand and prompts, or read Key Concepts for the terminology used throughout Asky.

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