Overview

Asky is an AI Search Optimization platform that helps brands measure, understand, and improve their visibility in AI-generated answers.

As AI assistants increasingly replace traditional search as the starting point for discovery, brands need to appear accurately, prominently, and positively when AI search engines recommend products, services, and solutions. Asky gives you the tools to monitor how AI talks about your brand, see the sources it relies on, and improve your content over time.

What Is AI Search Optimization?

Traditional SEO focuses on ranking websites in search engine results.

AI Search Optimization (AISO) focuses on getting your brand to appear within AI-generated answers. It is also called Generative Engine Optimization (GEO) or AI visibility optimization, as the industry settles on common terminology.

When users ask AI search engines questions such as:

• “What’s the best project management tool?”
• “Compare CRM platforms for startups.”
• “Which HR software is best for growing companies?”

Whether your brand appears, and how it is described, directly shapes discoverability, credibility, and purchasing decisions. Increasingly, people trust the AI’s answer instead of clicking through ten links, which makes being named in that answer as important as ranking on Google.

The Shift from SEO to AI Visibility

Search is moving from link-based discovery to answer-based discovery. Traditional SEO optimizes pages for rankings. AI Search Optimization works to make your brand part of the generated answer itself.

Instead of asking “Where does my page rank?”, companies now ask “Does the AI mention my brand when users ask relevant questions?”

How Asky Helps

Asky works in three moves:

• Measure where and how AI search engines mention your brand, and how you compare to competitors
• Find opportunities to strengthen your presence across content, technical health, and the conversations in your space
• Act by generating and publishing optimized content, and by keeping AI’s description of your brand accurate

By monitoring AI answers continuously and acting on what it finds, Asky helps you improve your visibility across AI search systematically.

Core Capabilities

AI Search Monitoring

Track when and how AI search engines mention your brand:

• Multi-platform tracking across ChatGPT, Claude, Perplexity, Google AI Overviews, Grok, Deepseek and all other major AI search engines
• Real responses captured the way real users see them
• Citation tracking to understand which sources AI relies on
• Sentiment analysis to gauge how favorably you are described

Competitive Intelligence

Understand your position relative to competitors with share-of-voice comparisons, rankings, and automatic suggestions of new competitors to track.

Crawler Tracking

See when AI search engines access your website, including live retrieval when ChatGPT or Perplexity fetch your content to answer a question.

Content and Opportunities

Turn data into action with prioritized opportunities, then generate content engineered to be cited and publish it to WordPress or Webflow.

Brand Alignment

See how AI describes your brand and where its claims drift from your messaging, then correct the record.

Knowledge Base

Manage your brand profile, your own reference material, and the keywords you want to be known for.

Next Steps

Ready to get started? Follow the Quickstart to set up your first brand and prompts, or read Key Concepts for the terminology used throughout Asky.