Page title over 60 characters
What it is
The page title, the text in the <title> element, is longer than 60 characters. The title is the clickable headline of your page in search results and the name a browser tab shows, and AI assistants often use it as the name of your page when they cite it.
Why it matters
Google cuts title links to fit the screen, often around 60 characters on desktop, and replaces the rest with an ellipsis. When the words that make people click sit at the end, they go unseen and the result draws fewer clicks. If the first 60 characters already say what the page is, a longer title costs little.
How Asky checks it
Asky reads the first <title> inside the <head> of the page’s raw HTML (a title set by JavaScript is not seen), trims whitespace at both ends and counts the characters. A title longer than 60 characters is reported. Sixty is a proxy for where search results cut titles, not a limit Google sets. A title over 80 characters is also reported as over 561 pixels. Empty or missing titles are reported as separate issues.
Reported as an opportunity with medium severity.
How to fix it
- Put the words people search for first, then the detail.
- Cut filler such as “Welcome to”, repeated words or a list of keywords.
- Your brand is optional: Google shows your site name separately. If you keep it, put it last, after a separator.
- Aim for 50 to 60 characters, and make each title describe that page only.
- In most CMSs the title is the SEO title field of the page, separate from the heading shown on the page.
- To leave it as it is: if the first 60 characters already carry the topic, you can mark the issue resolved.
Example
The title of https://example.com/blog/pricing-guide at 75 characters, then rewritten at 52 with the topic up front:
<!-- Before: 75 characters -->
<title>The Complete and Up to Date Guide to Pricing Your SaaS Product | Example Co</title>
<!-- After: 52 characters -->
<title>SaaS Pricing Guide: Models and Examples | Example Co</title>