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ConnectionsBing Webmaster

Bing Webmaster Integration

Connect your Bing Webmaster Tools account so your Bing search performance sits next to your Google data and your AI visibility. Asky reads the clicks, impressions and average positions Bing reports for your pages.

What You Get

WhereWhat Bing Webmaster adds
PagesBing impressions, clicks and position for each page on your site, next to your Google numbers and AI citations

Bing powers search results for several other platforms, including Microsoft Edge, Yahoo Search, DuckDuckGo and Ecosia, and it is a source for some AI search engines too, so its numbers tell you more than Bing.com traffic alone.

Asky only reads your Bing Webmaster data. It does not change anything in your Bing Webmaster account.

Prerequisites

Before connecting, ensure you have:

Adding Your Site to Bing Webmaster Tools

If you haven’t added your site yet:

Go to Bing Webmaster Tools

Visit bing.com/webmasters  and sign in.

Add Your Site

Click Add Site and enter your website URL.

Verify Ownership

Choose a verification method:

  • DNS CNAME record (recommended): Add a CNAME record to your domain
  • XML file: Upload a BingSiteAuth.xml file to your root
  • Meta tag: Add a meta tag to your homepage
  • Import from GSC: Auto-import from Google Search Console

Complete Verification

Follow the instructions and click Verify.

If you’ve already verified your site in Google Search Console, you can import it directly into Bing Webmaster Tools, and verification transfers automatically.

Connecting Bing Webmaster

In Asky, click your name at the bottom of the sidebar and choose Connections.

Find Bing Webmaster

Locate the Bing Webmaster card.

Click Connect

Click the Connect button.

Sign In to Microsoft

You’ll be redirected to Microsoft:

  1. Sign in with your Microsoft account
  2. This should be the account that has Bing Webmaster access

Authorize Access

Review the permissions Microsoft shows and click Accept.

Complete Setup

You’ll be redirected back to Asky with Bing Webmaster connected. Asky finds the site that matches your brand’s domain and syncs its data from then on.

Managing the Connection

Viewing Status

The connection card shows:

  • Connection status (Connected, Expired, Error)
  • Connected Microsoft account
  • Last activity

Disconnecting

To disconnect Bing Webmaster:

  1. Click your name at the bottom of the sidebar and choose Connections
  2. Find Bing Webmaster
  3. Click Disconnect
  4. Confirm

Data that was already synced stays in Asky. New data stops arriving until you connect again.

Revoking Access

You can also revoke access from Microsoft:

  1. Go to Microsoft Account Privacy 
  2. Navigate to Apps and services
  3. Find Asky and click Remove access

Troubleshooting

Connection Failed

“Authorization Failed”:

  1. Verify you’re signing into the correct Microsoft account
  2. Check you have Bing Webmaster access
  3. Ensure your site is added and verified
  4. Try disconnecting and reconnecting

“OAuth Error on First Login”:

If you see an OAuth error when logging in for the first time:

  1. This can happen when Microsoft needs to authenticate you first
  2. Simply click Connect again
  3. The second attempt should succeed

No Data Showing

  1. Ensure the site in Bing Webmaster Tools matches your brand’s domain, including www or non-www
  2. Check that Bing reports data for the site in Bing Webmaster Tools itself. A newly added site can take a while to collect any
  3. Wait for the next sync after connecting

Token Expired

If connection shows “Expired”:

  1. Click Reconnect
  2. Re-authorize with Microsoft
  3. Connection is restored

Domain Considerations

Bing Webmaster Tools treats subdomains differently:

Verified DomainCovers
example.comexample.com/* and all subdomains
www.example.comOnly www.example.com/*
blog.example.comOnly blog.example.com/*

For the widest coverage, verify your root domain (e.g., example.com) rather than a subdomain. This covers all subdomains automatically.

Next Steps

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