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Links

How your pages link to each other. Internal links help search engines and AI crawlers find pages and understand how they relate.

  • Every internal link to the page is nofollow: Every link from your own pages to this page carries rel=nofollow, telling search engines not to follow those links or credit the page.
  • Generic link text on internal links: Links from this page to your own pages use generic text such as ‘read more’ or ‘click here’, which tells readers and search engines nothing.
  • HTTP links on an HTTPS page: The page is served over HTTPS but links to your own pages with http:// addresses, sending visitors and crawlers through an unencrypted hop.
  • Internal links that go through a redirect: The page links to addresses on your own site that redirect elsewhere, so every click and crawl takes an extra hop to reach the right page.
  • Internal links to error pages: The page links to pages on your own site that answer with a 4xx or 5xx error, so visitors and crawlers following those links hit a dead end.
  • Internal links with no link text: The page has links to your own pages with no text inside them, so search engines and screen reader users cannot tell where they lead.
  • Linked from the content of only one or two pages: Only one or two pages on your site link to this page from their content, so it looks minor next to the pages you link to more often.
  • Linked only from menus, headers and footers: Other pages reach this page only through menus, headers or footers, and never from their body text, so nothing in your content gives it context.
  • Links pointing to localhost: The page links to localhost or 127.0.0.1, an address that means the visitor’s own computer, so the link fails for everyone on the live site.
  • More than 100 external links on the page: The page links to other websites more than 100 times, which can bury your own content and make the page read like a list of links.
  • More than 250 internal links on the page: The page carries more than 250 links to your own site, which makes it hard to navigate and blurs which of its links matter most.
  • No internal links on the page: The page has no links to other pages on your site, so visitors reach a dead end and crawlers cannot continue from it into the rest of your site.
  • Nofollow on links to your own pages: The page links to other pages on your own site with rel=nofollow, asking search engines not to follow or credit links you control.
  • Orphan page: No other page on your site links to this page, so crawlers can only find it through the sitemap and it looks unimportant.

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No JSON-LD structured data on the pageEvery internal link to the page is nofollow