Brand Alignment
Brand Alignment shows you how AI search engines describe your brand, and flags where their claims drift from your messaging. It is the difference between guessing what AI says about you and seeing it, claim by claim, against your own facts.
Accessing Brand Alignment
Go to Brand Alignment → Overview in the sidebar.
How It Works
Asky asks AI search engines a set of questions about your brand using your alignment prompts, captures the claims those engines make, and compares each claim against the facts you have defined for your brand. Checks run on a regular schedule, and you can run your first check manually to get started.
Reading Your Results
The overview summarizes how AI describes your brand across three states, then lists every claim so you can dig in.
| Status | Meaning |
|---|---|
| Aligned | The claim matches your messaging and facts |
| Partially Aligned | The claim is close but missing nuance or partly off |
| Misaligned | The claim drifts from, or contradicts, your messaging |
Open any claim to see the AI responses behind it and whether your own sources confirm or contradict it. This tells you exactly where to tighten your messaging, your website, or your Brand Knowledge.
Filtering
Use the filters to focus on a specific check, claim category, status, AI model, or location, and search to find a specific claim. Switch between checks using the date picker to see how AI’s description of your brand changes over time.
Getting Started
Sharpen Your Brand Profile
Define the facts you want AI to get right in Brand Profile under the Facts tab, link your product docs, and update general knowledge documents in the knowledge base.
Generate Your Alignment Prompts
Create the questions Asky will ask about your brand. See Alignment Prompts.
Run Your First Check
Start your first check and review the claims once it completes.
Next Steps
- Set up the questions in Alignment Prompts
- Correct the record at the source with Brand Knowledge