URL

How your page addresses are written. Clean, consistent URLs are easier to crawl, share and cite.

Capital letters in the URL path: The page’s URL path contains capital letters, and paths are case-sensitive, so a lowercase link or visit can reach a 404 or a second copy.
Double slash in the URL path: The page’s URL path has two or more slashes in a row, usually a template bug that can serve one page at several addresses or break links.
Non-ASCII characters in the URL: The page’s URL contains characters outside plain ASCII, such as accented letters or symbols, which must be percent-encoded to work everywhere.
Space in the URL: The page’s URL contains a space, a character URLs cannot carry unencoded, so it turns into %20 and breaks easily when copied or shared.
Underscores in the URL path: The page’s URL path uses underscores between words, where Google recommends hyphens so that each word in the address reads on its own.
URL over 115 characters: The page’s full URL runs past 115 characters, which makes it hard to read, share and quote, and often points to deep folders or parameters.
URL with query parameters: The URL your sitemap lists for this page carries a query string, such as ?page=2 or ?utm_source=, which can multiply URLs and split signals.