Key Concepts

Understanding these core concepts will help you get the most out of Asky.

Workspace

A Workspace is the top-level account in Asky. It contains your brands, team members, billing, and everything you create. Think of it as your company account. If you manage several of your own brands, they all live within one workspace.

You can belong to more than one workspace and switch between them from the workspace menu. Accepting an invitation to a second workspace does not remove you from the first.

Each workspace has one Owner, the person who created it. Owners and Admins have the same permissions.

Agency workspaces

Agencies that run Asky on behalf of their clients get a different shape. The agency has its own workspace holding one contract, and each client gets its own workspace underneath it. That separation is what keeps one client’s brands, prompts, content and costs invisible to another, and it is what makes per-client usage reporting possible at all.

The agency commits to a monthly capacity: a number of client workspaces, an amount of tracking capacity measured in prompt units, and a pool of credits. It allocates that capacity across its clients from the Clients console and can move it between them as their needs change. Capacity that is bought but not allocated is still billed, so the console shows allocated and unallocated side by side.

A prompt unit is one prompt, in one market, on one standard engine, for one month. A prompt tracked in three markets costs three units, and engines are not all priced the same, so the console shows what a change costs before you make it.

Client staff can be invited into their own workspace as an Admin or a Member. They see their brand and their work; they never see the agency’s other clients, its capacity, or what it is billed.

Brand

A Brand is the company, product, or entity you monitor in AI search. Each brand has its own profile (name, aliases, description, audience, domains, and voice), and all of its prompts, competitors, content, and opportunities live under it.

Competitor

A Competitor is a brand you benchmark against in AI search. Asky tracks how often competitors appear in AI answers and suggests new ones to track. Compare and manage them in Competitors.

Topic

A Topic is a theme or product area you want to be known for. Topics group related prompts and structure your AI visibility tracking. Examples include “CRM software,” “project management tools,” or “sustainable clothing.” Topics are organized alongside your Prompts.

Prompt

A Prompt is a question sent to AI search engines, like “What is the best CRM for startups?” Asky runs your prompts on a schedule and records the answers. See Prompts.

Response

A Response is the answer an AI search engine returns to a prompt. Each response includes the full text, the engine that produced it, the citations it used, the brands it mentioned, and the sentiment toward your brand. See Responses.

Citation

A Citation is when an AI response references a source. Asky tracks which websites and pages get cited so you can see who AI trusts in your space. See Citations.

Core Metrics

AI Crawler

An AI Crawler is a bot that AI companies use to access web content. Different crawlers serve different purposes.

Opportunity

An Opportunity is a recommended action that improves your visibility in search and AI answers. Asky ranks every opportunity in one list, whatever its type: Content, Refresh, Site fix, Roundup, Platform, Discussion, Cited Socials, and Alignment. See Opportunities.

Plan

The Plan is where you manage the opportunities your team has chosen to act on, across every category, on a board or in a list. See Plan.

Workflow

A Workflow is a background job Asky runs for you, such as generating content or auditing your website. You can follow its progress and open the result when it is ready.

Brand Knowledge

Brand Knowledge is your private library of reference documents, such as voice guides, product specs, and case-study results. Bring them into a content workflow so your content sounds like you and reflects your own facts. See Brand Knowledge.

Brand Alignment

Brand Alignment shows how AI search engines describe your brand and flags where their claims drift from your messaging, checked against the facts you define. See Brand Alignment.

Connection

A Connection is an integration with an external platform.

Next Steps

Now that you understand the terminology:

• Set up your first brand
• Explore your Dashboard
• Discover Opportunities to improve your visibility